Life Awaits
Roles:
Brand Strategy, Cultural Strategy, Thought Leadership
Category:
Travel, Transportation, Aviation
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Situation*
American Airlines tasked us to help them create a large-scale general market campaign for the first time in 9 years to hero their updated loyalty program
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Challenge*
Create messaging that blends the brand's offering with cultural relevance
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Solution*
We used cultural insights to showcase the ease and value of getting more with American