Show Me Yours
Roles:
Influencer Strategy, Insights, Social Strategy, Content Strategy, New Business support
Categories:
Technology, TV
Awards:
Shorty Awards, Brand Awareness Campaign (Finalist)
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Situation*
With pandemic- induced viewership at an all-time high, Amazon, wanted to attract Gen-Z viewers to Prime Video
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Challenge*
Generate interest from Gen-Z audiences who prefer engaging with content via TikTok to stream content on Prime Video
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Solution*
Developed “Show Me Yours” a multi-part, multi-channel dating show, on TikTok, based on the question–“Does what you like to watch match who you like to date?”
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Results*
8.9M+ views
360K+ likes
3K+ comments
755 shares