Once Upon a Bi
Roles:
Content Strategy, Insights, Social Media Strategy, Influencer Strategy, Creative Concepting
Categories:
Social, LGBTQ+, Technology
Awards:
Streamy Awards, Social Impact Campaign of the Year
YouTube Works, Breaking Barriers
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Situation*
In honor of Bisexual Awareness week, Tinder wanted to combat Bi+ erasure in popular media
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Challenge*
Reclaim the depiction of Bi+ daters who have historically been misunderstood and misrepresented in the media
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Insight*
While relationship dynamics are universal, Bi+ daters have more options, more drama, and more fun
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Solution*
Partner with YouTube creators, Anna Akana and MilesChronicles, to retell classic fairy tales through the lens of the Bi+ perspective
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Results*
2M+ Views
55% Avg View-through rate