Dig In Day
Roles:
Influencer Strategy, Insights, Social Strategy, Content Strategy
Categories:
CPG
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Situation*
Help Pepsi promote their tentpole event honoring Black-owned restaurants (BORs) across the country
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Challenge*
Find a compelling way to ignite foodies and black-owned restaurants to tell us which BORs are most noteworthy
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Solution*
Partner with food and lifestyle content creators to amplify the platform mission, drive visibility to BORs and rally the nation to celebrate them on day of the event
