Introducing Vivvi & Bloom

Roles:

Community Management, Brand Strategy, Insights, Focus Groups, Influencer Strategy, Creative Production

Categories:

Beauty, Skincare

  • Situation*

    Launch a digital-first baby brand designed for a multicultural audience of Gen Z and Millennial caregivers

  • Challenge*

    Create brand affinity with a group of caregivers likely to purchase the products

  • Solution*

    Co-create a brand by building a virtual caregiver community then fostering personal relationships between them and the company

  • Results*

    99% average internal community platform engagement rate

    10% week-over-week purchase increase at Walmart

    60% engagement on TikTok assets

    2x above the industry benchmark for IG Video View Rate, all within the first 6 months

Campaign Video